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Online Trends in Canada

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Screen time is increasing everyday. It seems the more “down time” we have the more we resort to catching up with our online friends. With wifi being everywhere, it is easy to connect and check in on email or popular social media platforms. According to CIRA, Canada’s Internet Registry Association, Canadians spend at least 3 to 4 hours online each day.
Graph showing how Canadians Get online

Fifty-one percent use desktop or laptops and in second place is mobile usage. Recently while waiting to board a plain, we looked around and probably 80% of the people were on their phones. When out and about, we definitely like the convenience of pulling out our phones to catch up on news, email and perhaps to shop!.

Interestingly enough, 64% of Canadians prefer making online purchases from a Canadian retailer.

Canadian’s answered in a survey conducted by CIRA in 2918 that they are more likely to do business with a company that has a website and 49% say they are more inclined to donate to an organization that has a website.

 

I shop Canada logo
  • 90% check/respond to email
  • 71% do online banking
  • 60% engage on social media
  • 58% access news/current events
  • 50% shop online
  • 48% browse/surf
  • 47% instant message
  • 45% conduct travel research
  • 44% research products
  • 40% watch movies/TV/videos

Nearly 3-in-4 Canadians Spend at least 3 to 4 hours
online each day.

Social media

As the Hootesuite chart indicates below, YouTubeFacebook and Instagram are the top three social media platforms for Canadians. Of equal importance is Twitter, Pinterest and Linkedin. I would highly recommend that you consider getting a free account on one or more of the top social media platforms. Just by having accounts and being active you can drive more customers to your website. Google ranks you higher if you have internet presence in more than one place.

https://cira.ca/resources/corporate/factbook/canadas-internet-factbook-2019

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