Costs related to the implementation or improvement of a digital e-commerce plan (e.g. online reservation/booking tools, online ordering systems, electronic payments)
Costs related to website search optimization
Note: plan cannot be used solely for website search optimization, it needs to be tied to overall eCommerce implementation plan, and not a standalone item
Costs related to the installation of an e-commerce platform (including subscription fees/costs);
Costs of back-office solutions to support an e-commerce strategy
Costs of social media advertising
Note: plan cannot be strictly social media advertising, it needs to be tied to overall eCommerce implementation plan, and not a standalone item
Costs related to the creation of customer databases
Hiring a consultant/agency to execute Digital Marketing initiatives related to your e-commerce store
Development of new e-commerce website
Upgrading existing eCommerce site for added functionality (i.e., new plugins, or features);
Please note redesign of an existing site is not eligible
E-commerce software including:
Software to track and manage product inventory, as well as fulfill and ship orders,
Software for product databases
Software to track sales, market to customers, offer discounts, maintain a loyalty programs
Software to simplify marketing
Cyber Security software or certifications
Hardware and accompanying software up to 20% of total grant amount
As for examples of limited coverage for software, it would be any software that is bought with the equipment that is required to support an e-commerce strategy. For instance, if a small business buys a new e-commerce integrated point of sale (POS) system that costs $1,300 (including software), CDAP will cover 20% or $260.
* Please note all eligible costs must be directly tied to the sale of goods and services online (i.e. online reservations/ordering or chat bot function on website), and you will need to clearly outline this in your application.