By Marilyn Smith
# 1 Put URL on everything
Make sure your URL website address is on everything! Especially your promotional print materials such as business cards, advertising signage and newspaper ads. You may be able to save print advertising dollars by getting a smaller sign but adding your URL. Use your website to give details on current promotions or featured sales.
#2. Search Engine Optimization (SEO)
Optimize your website with relevant industry keywords to boost traffic through organic (free) search results. Place keywords in the page text, headings, title, in the URL, and on meta and image tags.
#3. User friendly design and layout
If customers or prospects are unable to navigate your website and find relevant information, they won’t come back and they won’t recommend your website to others. Organize information using a clean design that allows users to easily see valuable product/service information
Submit your website to industry directories and associations. Also, link to your website from relevant online directories or other local businesses and associations such as the chamber of commerce and town’s online business listings. Have friends, family and industry colleagues pass on your information through their social media networks.
#5. Social media
Facebook, Twitter, Linkedin, Google+, YouTube …the list goes on and on. Engage users through social media, provide compelling content, and ask them to share your content with their social networks