QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes.
QR Codes storing addresses and Uniform Resource Locators (URLs) may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. QR Codes may also be linked to a location to track where a code has been scanned. Either the application that scans the QR Code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR Code itself is associated with a location.
How can a QR Code be used for your Business?
Codes can be generated for a specific product – often used in Real Estate, the code could be attached to the listing sign. Or how about putting the QR code at the entrance to your 3 day conference. The attendees could simply scan the code and instantly have the entire schedule of events on their smart phone – could save some trees and your budget!
QR Codes could be used on the following products:
The back (or front and back) of your business card.
Your brochures and other marketing materials.
The sides of trucks and trailers.
Product tags and packaging
Convention and event nametags
Event ticket stubs
If you are interested in trying out a QR code for your next function, contact Accent Web.
Written by Marilyn Smith